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History - 60 Years of Being More
Milwaukee PBS began broadcasting on October 28, 1957, becoming the nation's 28th educational television station on WMVS-TV. It was licensed to Milwaukee Area Technical College which had established a Television and Video Production Program in 1952. This partnership was designed by community leaders in order to provide hands on training to MATC students, as well as support to the operations of Channel 10.

In its first years, Channel 10 broadcast 17.5 hours of programming each week, Monday-Friday 5 p.m. until 8:30 p.m. Shortly into its launch, Milwaukee Public Schools and the Catholic Archdiocese began using Channel 10 as an instructional tool, one of the main catalysts for the station's rapid growth. By 1962, it was broadcasting a total of 69 hours weekly.
Channel 10 began offering additional programming from other public television stations through the National Educational Network but was also producing and airing local programs such as "Wee Weekly", "The Inquiring Mind", "Way Off Broadway", "Green Thumb", and "Golden Years".

In 1963, MATC obtained a license for a second station, WMVT-TV, assigned to Channel 36. Throughout the years, the two stations experienced technological advances, including broadcasting in color in 1965, joining the PBS satellite system in 1978, stereo broadcasting in 1985, and digital broadcasting in 2000.

Milwaukee PBS offers its two over-the-air channels in high definition, and four additional channels, including WORLD on Milwaukee PBS 36.2, PBS KIDS on Milwaukee PBS 10.3 and CREATE on Milwaukee PBS 10.2, as well as a weather/traffic channel.

Over 200 hours of programming are broadcast each day, 365 days a year, and viewers enjoy a quality mix of public affairs, cultural, entertainment, children's and adult education programs. Our local award-winning shows include "Outdoor Wisconsin", "Around the Corner with John McGivern", "¡Adelante!", "10thirtysix", "Black Nouveau", and "The Arts Page".

In 2018, Milwaukee PBS produced a four-part series "Cook.Plate.Dine" which featured Milwaukee Area Technical College's culinary arts program.
Timeline
Logo image credit: Logopedia
1950
1952
Milwaukee Vocational School (predecessor of MATC) applies to the Federal Communications Commission to operate Channel 10 as Milwaukee’s first educational TV station.
Original Station Logo
1954
MATC establishes TV technician and telecasting training programs.
1957
The first live instructional broadcasts to the Milwaukee Public Schools as part of Ford Foundation experiment.
1960
1960
First adult tele-course, INQUIRING MIND, produced for National Educational Television (NET).
1960 Station Logo
1961
First live remote from the Wisconsin State Fair.
1963
First live broadcast of Milwaukee’s Great Circus Parade (eventually coverage offered nationwide).
1965
The nation’s first educational TV broadcast of a color program using an experimental flying spot scanner.
1969

First Great TV Auction — raised $67,000.

Live broadcast of the opening of the Milwaukee Performing Arts Center.

1970
1970
HATHA YOGA with Kathleen Hitchcock, Milwaukee PBS’s first national production, premieres.
1975
First on-air membership campaign raised $23,000
1977
First program underwriting announcement.
1978
First live telecast of a courtroom trial in Wisconsin, second in nation, the Amaro murder trial.
Late 1970's, Early 1980's Station Logo
1980
1980
Public/private transmission tower cooperative between WVTV-TV, Channel 18 and Channels 10 and 36.
1984
OUTDOOR WISCONSIN premieres (becomes national series).
1985
First station in Wisconsin to broadcast stereo sound.
1987

National Emmy award recognition for participation in national Descriptive Video Service experiment.

Local Hispanic program CONCIENCIA offers Spanish translation on Second Audio Program (SAP).

1989
THE GREAT CIRCUS PARADE taped in experimental HDTV (HD) format.
1990
1990
TRACKS AHEAD series premieres (becomes national series).
1990 Channel 10 Logo
1992
WMVT-TV used to conduct world’s first full-power digital broadcast test with Zenith/ATT.
1990 Channel 36 Logo
1994

First Young Writers’ Contest held to encourage literacy.

Installed digital satellite reception equipment.

1995
Launched web site at www.mptv.com
1998
Ground was broken for 1,221-foot digital tower cooperative with American Tower, Inc.
40th Anniversary Station Logo
1999
THE GREAT CIRCUS PARADE produced as the first live HD broadcast on PBS.
2000
2000
WMVS is first digital TV station to sign on the air in southeastern Wisconsin.
2000-2001 Station Logo
2003
Remote HD truck is put into service to enable coverage of community events in high definition. The Remote truck had an upgrade in 2017 to reflect our station logo.
2001-2016 Channel 10 Logo
2006
The multi-Emmy award winning THE MAKING OF MILWAUKEE mini-series premieres, scoring the highest public TV primetime ratings in the nation.
2001-2016 Channel 36 Logo
2007
Milwaukee PBS V-me Spanish language channel premieres as an Milwaukee PBS multicast.
2008
Four new multicast channels premiere, Milwaukee PBS CLASSICAL, Milwaukee PBS JAZZ, Milwaukee PBS WEATHER, and Milwaukee PBS TRAFFIC.
2009
Analog WMVS and WMVT sign-off the air, replaced by digital WMVS and WMVT.
2010
2010
I AM THE FIT GENERATION initiative launched to encourage healthy eating and physical activity in children.
2011
Year-long Finding Work initiative launched, featuring monthly series JOBS.
2012
Friends of Milwaukee PBS, a non-profit whose primary mission is to help financially support Milwaukee PBS, merges with Milwaukee PBS as one organization.
2015

Milwaukee PBS’s Master Control moves to Florida with consortium of other public television stations.

Bohdan Zachary takes over as General Manager.

2016

10THIRTYSIX, a monthly news magazine featuring the diverse stories of Wisconsin, premieres.

MPTV becomes Milwaukee PBS.

2016 Station Logo
2018
Milwaukee PBS launches new mobile friendly website and digital first focus.