MissionOur mission is to meet the needs and unleash the potential of older Americans through the power of media. We do this by providing news, information and advice to help our audience navigate their lives and inviting them to join in an ongoing conversation about the issues and transitions we all face.
Next Avenue has served over 35 million people since we launched in 2012. Every day, we invite readers to consider what is next, what lies just ahead and what will be revealed in their lives. By exploring questions big and small, we spark action — 95% of readers take an action after reading our stories — and open up a world of possibilities.
Next Avenue is unique among today’s media:
- We are part of the PBS system, so you can trust us to deliver public media quality.
- We are journalists and experts passionate about serving our audience.
- We have built a network of impeccable sources and prestigious partnerships.
- We’re not here for the bottom line, but to make a difference in the lives of our audience.