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A Milwaukee Tradition - The Great TV Auction

Milwaukee PBS Holiday Auction 2018 | Starts November 1

Twenty-one days of online bidding for great dining...getaways...entertainment...special gifts and more!

The 2018 Milwaukee PBS Holiday Auction. Your Holidays Start Here.


Bid online through November 21. Pre-registration is recommended -- use the "Register to Bid" menu option.

Bake Off Winners!

Thanks to our many contestants who created appetizing, delicious and beautiful cakes, quick breads and cookies, all with a Sprecher product ingredient.

Randy Sprecher, Owner, welcomes the winning bakers. Cindy Juds, Evelyn [Evie] Schubert, and Avis Chmielewki during our November 1, LIVE Holiday Auction kickoff.
Photo credit: John Unser
Cake category

Oktoberfest Apfelkuchen

Avis Chmielewki

bread category

Add Zing to Banana Quick Bread

Cindy Juds

Cookie Category

Evies Own Root Beer Cookies

Evelyn Schubert

Facts at a glance:
  • Inaugural broadcast goals included raising $50,000 and creating a volunteer base of 250 individuals
  • Millions raised over the past 50 years
  • Thousands of volunteer hours
  • Viewership reach of 11 counties throughout Southeastern Wisconsin an Northern Illinois.
  • Made possible by thousands of volunteers and viewers
  • National Leader in Auction prime-time viewer ratings
  • #1 PBS Auction in the nation, based on revenue
  • Five-time award winner for Fundraising Excellence