April 27, 2018-May 6, 2018

On Air Auction

A Milwaukee Tradition ‒ The Great TV Auction!

Beginning April 27, we will be celebrating the launch of the 50th Great TV Auction.  A much anticipated event, the Great TV Auction is broadcast live on Milwaukee PBS Channel 36 to thousands of Southeastern Wisconsin and Northern Illinois viewers and seen by thousands more via live streaming on milwaukeepbs.org.

The 50th Anniversary Great TV Auction will be held over two consecutive weekends (Friday-Sunday) beginning the weekend of April 27, 28, 29 and concluding the weekend of May 4, 5, 6.

The generosity Auction bidders allows us to provide our viewers informative, inspiring and entertaining national programs such as The Vietnam War, Victoria, Masterpiece Mystery and Antiques Roadshow together with wonderful children’s programing including Curious George and Sesame Street.  Your donation to Great TV Auction also supports Milwaukee PBS production of award-winning shows including Around the Corner with John McGivern, 10thirtysix and ¡Adelante!.

One of the nation’s leading PBS auctions in prime-time viewer ratings and net revenue, the Milwaukee PBS Great TV Auction offers bidders an array of items including new features for the 50th Anniversary like

  • City of Neighborhoods ‒ introducing viewers to local events and businesses to encourage exploration of Milwaukee neighborhoods and celebrating the Great TV Auction’s return to Milwaukee Downtown
  • Wisconsin WOW! – highlighting the various travel destinations in Wisconsin and the businesses, cultural events and attractions that make them special
  • Milwaukee PBS Neighborhoods – showcasing a variety of communities in Southeastern Wisconsin. 

Favorite features return including

  • Milwaukee PBS EATS ‒ connecting our viewership with the great restaurants, wineries, brewers and artisan food producers and merchants from across the state
  • John McGivern Night – Around the Corner fanatics thrill at the chance to follow in John’s footsteps around Wisconsin, bidding on special on air presentations while John hosts the Auction

And of course all kinds of new merchandise, certificates for services, theater and cultural attractions and original and print art are auctioned-off to viewers bidding via telephone and the internet.

Align Your Organization with a Trusted Public Institution

The Auction offers a wonderful opportunity for businesses large and small, organizations and individuals to garner valuable television exposure to the loyal Milwaukee PBS viewing audience and devoted Auction fans.

Milwaukee PBS is southeastern Wisconsin’s most trusted source for intelligent and thought provoking programming on television.  Our viewers are more loyal, more supportive of our underwriters and more engaged with their communities than any other audience in our viewing area.  We’ve earned the respect of our viewers.  In fact, a national survey has confirmed that PBS is the country’s most trusted public institution! 

Align your organization with Milwaukee PBS, we’ve got a great reputation. Share in this high regard through a sponsorship of the 50th Anniversary Great TV Auction, the largest event of Milwaukee PBS.  

Auction sponsorship offers a uniquely effective way to billboard your organization to Southeastern Wisconsin, Northern Illinois and beyond via the internet.  Of course, the purpose of the Great TV Auction is to raise money to support Milwaukee PBS, but we also strive to provide sponsors with generous promotional value for their investment.  We are in the unique position to offer valuable televised promotion to an audience loyal to the Great TV Auction and association with the great reputation of PBS!  And did we mention it’s fun?  Join us and see for yourself!



Call or write Ray Schmidt, Director of Televised Fund Development, for detailed information about the Great TV Auction sponsorship level that is best for your organization.  Reach Ray by email, schmir52@matc.edu or phone, 414 297-7588.

Seeking Auction Donations!

We welcome donations of items for the 50th Great TV Auction.  If you would like to donate merchandise, services or have questions, please first give us a call at (414) 297-7036 or send an email our way to greattvauction@matc.edu.  We take delivery of most donations at Milwaukee PBS, via mail/delivery service or pick-up.  All donations must be accompanied by a completed Donor Form.