The goal of Outdoor Wisconsin is to help viewers understand and respect the natural resources on which our many forms of outdoor recreation depend. By traveling across the state of Wisconsin, the program introduces newcomers to a variety of outdoor activities and provides seasoned outdoor enthusiasts with a vicarious experience when they can't be there themselves. Segments include hunting, fishing, camping, biking, conservation, wildlife observation, and safety. The cast of the series includes host Dan Small, and field producers Jeff Kelm, Emmy Fink, and Deb Wolniak.
Outdoor Wisconsin presents a vital service to viewers in Wisconsin and throughout the Midwest. Outdoor Wisconsin is Milwaukee PBS' longest running local production and consistently ranks, according to Nielsen numbers, in the top 20 of all public television programs seen in the Milwaukee area.
The reason for this unprecedented popularity stems from the program's broad scope. Unlike other outdoor programs, Outdoor Wisconsin is not limited to just hunting and fishing. It goes beyond, offering segments on habitat management, endangered species, pollution abatement, and conservation. The program also features many fun outdoor adventures and activities. With such a strong commitment made to preservation of the state's cultural and natural resources, and the many outdoor resources, it is easy to understand the overwhelming and enthusiastic response of viewers to Outdoor Wisconsin.